Glenda Sharp

I write this letter a few days after the Broncos defeated the Panthers in Super Bowl 50. A lot of preparation went into this event by the athletes and coaches, Levi’s Stadium, Santa Clara’s hospitality industry, broadcasters, half-time performers…not to mention the brands and agencies who worked on the highly-anticipated commercials. This week there has been a lot of buzz… from speculation on Peyton Manning’s retirement… to the effectiveness of the Puppy Monkey Baby advertisement (like the ad or not, all remember Mountain Dew!).

Likewise, much behind-the-scenes preparation is taking place at CADM. Tempo Awards is among our association’s premiere events. Tempo Awards honor Chicago’s finest multichannel response marketing work and professionals. CADM offers members the ability to be recognized.

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by Glenda Sharp, CAE

As we began preparing for CADM’s 60th anniversary earlier this year, 1972-73 CADM President Jim Kobs shared his files. Not only was this fascinating albeit dusty reading, but it lays the groundwork for re-igniting today’s passion for CADM and response marketing.

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Dear CADM Members,

It is almost the end of another year for CADM- our first as the New CADM!  This is an ideal time to recognize all our members who have seized the opportunity to communicate, connect, and grow by actively participating in CADM’s many activities as we work together to continue building our New CADM. 

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