The value of award shows has recently been a topic for debate within the advertising community. Are award shows worth the expense? Are they just a big boondoggle? Do they truly celebrate great creative and marketing work as they should? While some major players have opted out of entering the big international shows, many others are defending the importance of celebrating great work. To this line of thinking, award shows remind us of what we are striving for and why we do what we do in the first place.

A mutually satisfying answer to this debate might be as close as your own backyard. There is a strong case to be made for “going local.” Here are the top five reasons to up your entries in local award shows.

Read More