Rosann Bartle

by Rosann Bartle


A few changes have taken place at CADM this past month. Peter Dovnar has stepped down as President due to conflicts in his schedule. I will be taking over his role for the remainder of the year as President of CADM.
 

Winter is almost behind us. The days are getting longer, grass is starting to peek through the snow, and everything is thawing out. As we start to venture outdoors after being cooped up for so long, I hope you will consider attending the CADM events we have planned.  

Read More

by Rosann Bartle


Change happens — and we can either resist it our embrace it. As a colleague once told me, “Choice, not chance, can determine your destiny.” We all face decisions every day — from small choices like where to go for dinner to big, possibly life-changing decisions like starting a business or choosing a new career path.  

Making decisions can be difficult, but if we’re striving for excellence we should always push for change. It’s the only way to grow, and even if we make mistakes we learn from them. In fact, that’s one of the core principles of direct response. We’re uniquely able to continuously test, analyze, refine and optimize our campaigns — but if we don’t push boundaries we’ll never know our full potential. 

Read More

by Rosann Bartle


I’m not talking about the FaceTime app that came with your iPhone, iPad or laptop. I’m talking about being in the same room with a real, live, breathing person and having a face-to-face conversation. It happens very rarely these days. It’s so much easier to just send an email, connect through LinkedIn or reach out using another social media channel. 

Technology has changed almost every aspect of how we run our lives. However, there is something vitally important in personal interaction and it shouldn’t be lost. Meeting someone for the first time can literally change your whole perspective of that person. You can make a connection – a bond – something that can’t be achieved via email or a social post.  

Read More