by Rosann Bartle


Change happens — and we can either resist it our embrace it. As a colleague once told me, “Choice, not chance, can determine your destiny.” We all face decisions every day — from small choices like where to go for dinner to big, possibly life-changing decisions like starting a business or choosing a new career path.  

Making decisions can be difficult, but if we’re striving for excellence we should always push for change. It’s the only way to grow, and even if we make mistakes we learn from them. In fact, that’s one of the core principles of direct response. We’re uniquely able to continuously test, analyze, refine and optimize our campaigns — but if we don’t push boundaries we’ll never know our full potential. 

Since September, the Education Committee has been working on big changes to the Basic Course. We saw an opportunity to completely transform it from a 12-week program to a tight, focused three-day course including hands-on workshops. We debuted the new course with ULINE in February and received extremely positive feedback. Brad Schwab, one of the course creators, highlights all the details of the new Basic Course. 

We’re looking for a few smart marketers. 

If you have a passion for marketing and would like to share it with our community,

CADM needs your expertise on our 2018-19 Board. It’s a great experience, an important way to help Chicago’s response marketing community, and a smart way to build relationships. 

We are looking to fill these positions:

Vice President • Treasurer • Tempo Awards • Sponsorship/Advertising
Secretary • Networking Events • Membership • Marketing • DFTH

Throw your hat in the ring! Contact us at [email protected] or 312-849-2236 today.

Don’t forget to come to the Tempo Awards! This year, it’s on Thursday, June 21 6 pm - 9 pm, and we have an exciting new location: The Alhambra Palace. It will be a great night to mingle with all your fellow marketers and see some stellar work!

Thank you for your continued support of the CADM.

Rosann Bartle