by Betsy Harman

Connecting, sharing, and giving back.  That’s what the CADM Direct From The Heart Initiative is all about.  Direct From The Heart has been a part of CADM since 1997.  Members often mention that Direct from the Heart is one of the reasons they joined CADM.  As someone who has worked for and with nonprofits my entire career, that’s true for me.

Over the years the initiative has taken various forms from speaker’s bureau, to pro-bono project match-maker for small nonprofit projects, to educational content producer, but at its core, it’s simply about connecting, sharing, and giving back. 

Our small Direct from the Heart Committee has a lot of ideas and is working on ways to forge connections between the multi-channel response marketing experts in our membership and the nonprofit community.  Keep your eyes on the CADM website and on Ad Marks for information about specific events or opportunities.  The committee’s first accomplishment this year though was to update our goal statement.  Many thanks to Lori Osborne for leading this important effort.  The statement reads:

CADM’s Direct From The Heart community outreach supports local nonprofit organizations through two initiatives: offering multichannel response marketing expertise to assist with the creation of successful individual giving and donor campaigns, and encouraging CADM members to engage with and support the cause of local nonprofits through individual efforts and programmed events.

As we near the holiday season and you think about all the things in your life that you are grateful for, please take a moment to think about how you can give back to the local nonprofit community and about the expertise you might like to share with local nonprofit organizations in the coming months.  There are some very easy ways to give back to the community.  Consider inviting a nonprofit staff member to be your guest at a CADM educational event. Help an organization with their entry to the Tempo Awards.  Forward an article from Ad Marks that includes helpful marketing tips to a small nonprofit that may not even have a marketing staff person.  Spread the word about the work of organizations you admire through your social media channels.  Sharing your expertise and giving back to the community doesn’t have to be time-consuming and it always feels good.

I hope to see you soon at a CADM event.  Happy Holidays. 

Best Regards,

Betsy Harman
CADM Board Member and Direct from the Heart Chair Person

Betsy Harman


Betsy Harman, CADM Director and Direct From The Heart Chair, is Director of Donor Cultivation at Feeding America. If you are interested in helping out with the Direct from the Heart Committee please contact Betsy at [email protected]