Invest - In Your Continuing Education

By Rosann Bartle

Education is the key to success.

Or as Benjamin Franklin said, “An investment in knowledge pays the best interest.”

In today’s fast paced world, it’s critical to stay current — but it’s not easy. As soon as you get up to speed on one thing, there is something new to take its place. It can be overwhelming. But keeping abreast of new trends in the industry is the key to longevity and increased sales and profits in any business.

In our busy lives, it’s hard to find time to take a course (or even eat lunch). That’s why CADM tries to provide our members the opportunity to learn about the latest marketing trends with sessions that fit your life — with webinars during the lunch hour and with evening boot camps we host throughout the year.

In September, we presented both a webinar and a boot camp on content marketing with Jessica Kumor from Jacobs and Clevenger. The webinar was very helpful and the boot camp was an enjoyable evening for all. Both sessions provided excellent ideas to develop content that will be tracked by search engines so your brand will get noticed. If you missed it, we’ll be having another session in the spring.

We’re expanding on the content topic in November, with a copy boot camp given by Lewis Elin. Lewis has been writing impactful copy that sells for decades, and he will show you how his Hi-5 Eternal Truths of all Successful Direct Response Selling will help make your copy get more sales.  Here’s a sneak preview:

Truth #1—Benefit—To whom am I selling what ultimate benefit that will improve the prospect’s life or business? Answer this and in one fell swoop your headline will have defined your audience and pushed their hot buttons of self-interest and they will want to learn more about your offer

Truth #5—When—A person will buy (in any situation) only when he or she concludes that the perceived benefits of what you’re selling outweigh the value of the money saved by not buying.

To move the prospect from #1 Truth to #5, you’ll also need to know and use the Eternal Truths of (2) Seduction, (3) Verisimilitude and  (4) Why. You’ll learn these at the CADM Copywriting Boot Camp on November 8th. Sign up today and don’t miss this chance to find out how to write engaging copy that gets results.

Staying on top of the latest industry trends is important. As a member of CADM, you can take advantage of all these events. I hope to see you at one of our boot camps soon.


Rosann Bartle
Vice President, CADM

Rosann Bartle