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by Rosann Bartle


A few changes have taken place at CADM this past month. Peter Dovnar has stepped down as President due to conflicts in his schedule. I will be taking over his role for the remainder of the year as President of CADM.
 

Winter is almost behind us. The days are getting longer, grass is starting to peek through the snow, and everything is thawing out. As we start to venture outdoors after being cooped up for so long, I hope you will consider attending the CADM events we have planned.  

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by Rosann Bartle


Change happens — and we can either resist it our embrace it. As a colleague once told me, “Choice, not chance, can determine your destiny.” We all face decisions every day — from small choices like where to go for dinner to big, possibly life-changing decisions like starting a business or choosing a new career path.  

Making decisions can be difficult, but if we’re striving for excellence we should always push for change. It’s the only way to grow, and even if we make mistakes we learn from them. In fact, that’s one of the core principles of direct response. We’re uniquely able to continuously test, analyze, refine and optimize our campaigns — but if we don’t push boundaries we’ll never know our full potential. 

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by Rosann Bartle


I’m not talking about the FaceTime app that came with your iPhone, iPad or laptop. I’m talking about being in the same room with a real, live, breathing person and having a face-to-face conversation. It happens very rarely these days. It’s so much easier to just send an email, connect through LinkedIn or reach out using another social media channel. 

Technology has changed almost every aspect of how we run our lives. However, there is something vitally important in personal interaction and it shouldn’t be lost. Meeting someone for the first time can literally change your whole perspective of that person. You can make a connection – a bond – something that can’t be achieved via email or a social post.  

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The value of award shows has recently been a topic for debate within the advertising community. Are award shows worth the expense? Are they just a big boondoggle? Do they truly celebrate great creative and marketing work as they should? While some major players have opted out of entering the big international shows, many others are defending the importance of celebrating great work. To this line of thinking, award shows remind us of what we are striving for and why we do what we do in the first place.

A mutually satisfying answer to this debate might be as close as your own backyard. There is a strong case to be made for “going local.” Here are the top five reasons to up your entries in local award shows.

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by Betsy Harman

Connecting, sharing, and giving back.  That’s what the CADM Direct From The Heart Initiative is all about.  Direct From The Heart has been a part of CADM since 1997.  Members often mention that Direct from the Heart is one of the reasons they joined CADM.  As someone who has worked for and with nonprofits my entire career, that’s true for me.

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by Suzy Jackson

Dear Fellow Chicago Response Marketers,

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Invest - In Your Continuing Education

By Rosann Bartle

Education is the key to success.

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CADM Marketing Career Network: Sparking Career Growth

by Glenda Sharp

Have you visited CADM’s Career Network at http://www.cadm.org/career-network? Were you aware that CADM is part of the Marketing Career Network, along with approximately forty other national and local marketing, advertising and communication associations? Whether you are a job seeker or an employer filling a vacancy, the Marketing Career Network is "Where the marketers go for jobs."

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By Peter Dovnar


I was honored to be elected CADM President at the Annual Membership Meeting on August 10, and I look forward to serving you this year.

This year, the CADM Board will focus on five goals:

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by Josh Blacksmith


CADM’s fiscal year ends on July 31. As you receive this issue of adMarks, our focus will be on membership renewal efforts. If you haven’t already done so, please renew your membership today! You may handle this via cadm.org/membership, where you may renew online OR download an application to complete and return.

Here are a few highlights of this year’s accomplishments:

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by Josh Blacksmith

As some of you may recall, in 2014, Warren Buffet hosted an NCAA Men’s Basketball March Madness bracket challenge: If entrants were to make every pick correctly (63 games), they would win one billion dollars. It drew a massive number of entries, but Warren had little to fear – the odds of getting every pick right on a bracket are one in over nine quintillion.[1] So, yes, I’m saying “there’s a chance” you can go perfect, but it’s clearly not likely. Now, I believe I’m a very rational person, but every year after I build out my bracket, I step away believing mine is sure to be a winner (don’t we all?). This phenomenon is a cognitive bias known as illusory superiority, “whereby individuals overestimate their own qualities and abilities, relative to others.”[2] Of course, once the results start to hit, I quickly realize just how flawed my picking ability really is. My point is this: In marketing, much like in picking your March Madness brackets, we generally make predictions and assumptions based on the set of available data, but we can never be certain in anything we do until after we let the results play out. That’s the amazing thing about what we do every day – no one embraces failing fast as much as data driven marketers who realize it’s the only real way to uncover successful hypotheses.

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View the November 15, 2016 webinar presented by Mike DeMent and Beckie O'Connor of Convier Collective. Moderated by Rosann Bartle. Click here for the handout.


 

by Randy Hlavac

Click here for slides from Randy Hlavac's presentation at the October 13, 2016 CADM Membership Meeting.

by Josh Blacksmith

2015-16 was a great year of continuing to build momentum at the CADM – new mission, new Board structure, new membership levels, new sponsorship opportunities, new programming and networking approach – AND A LOT OF NEW PEOPLE!

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by Josh Blacksmith

October is an annual opportunity for scares (and candy), but every four years we also get to experience the scare of another impending presidential election. If there’s one thing we in the direct response community can all agree on, regardless of which way you lean politically, it’s that the election cycle is also an amazing catalyst for innovation for data driven marketers. New tools, new analytical methodologies, new polling approaches to spin stories in every direction imaginable. I, for one, am excited to see the case studies that come from this year’s election process – and am anxious to look for opportunities to apply some of the learnings to my clients’ businesses.

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by Josh Blacksmith

With Thanksgiving right around the corner, I find myself reflecting on what I’m grateful for in the past year, and one thing in particular jumps out at me in my role with this association: the commitment and involvement of the entire CADM membership. Your contributions are what make the CADM great. It continues to be an exciting time in our transformation, and I sincerely appreciate your ongoing support for this association and, more importantly, our collective practice.

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by Brad Schwab

CADM’s fiscal year comes to an end on July 31 and I am proud of what the 2015/2016 CADM Board of Directors accomplished.  Our goal at the beginning of the year was to “Reignite the Passion” in CADM and though it was not easy we made great progress and built a strong foundation for growth next year.

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CADM Hopes to Ignite Engagement with New Positioning, Pricing Structure, By-Laws and Committees

 

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by Brad Schwab

What an exciting time to be a CADM member.  The CADM Board of Directors is excited to finally announce CADM’s new positioning, pricing structure, new committees and more that is going into effect on August 1, 2016. To learn more about this exciting changes please see the article starting on page 1.

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by Brad Schwab

It is spring time! I hope everyone is able to enjoy the spring weather as they get organized and prepare for summer.  Looking back on winter, overall it was fairly mild with a dash of interesting Presidential Primaries.  Thank you to all the members who attended the events over the winter months, volunteered their time for the Uline Basic Course and entered their marketing work and individuals into the 2016 Tempo Awards

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