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Deck from February 19, 2015 Presentation by NewsCred


Click here for a link to the slideshow.

Dear CADM Members,

I hope each of you had a wonderful holiday season and are now ready to face the New Year with renewed vigor, despite the enervating cold Chicago weather!

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Dear CADM Members,

Please join me in welcoming Jean Ban to CADM’s board of directors! Jean, who is Executive Vice President, Integrated Account Services at CBD Marketing, has agreed to spearhead our rejuvenated community outreach efforts.  Past president, Holly Harle, who chaired our earlier community outreach program, Direct FromThe Heart (DFTH), has agreed to collaborate with Jean on this initiative.  I’m sure many of you remember the motivating programming DFTH provided in our annual nonprofit seminars, as well as our fascinating host venues, including Lincoln Park Zoo, Shedd Aquarium, and the Museum of Contemporary Art!  We’ll look forward to hearing more from Jean and Holly soon.  

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Dear CADM Members,

Last month, we had a board retreat to study and discuss the quintessential CADM.  We agreed that our association’s strengths include the Tempo Awards and the Basic Course and in the course of our conversations we uncovered a very important piece of information: Our supportive local community is considered exceptional and is extremely important to our members.

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Here are the slides from Michelle Robin's October 1, 2014 presentation to CADM about personal branding - a way to describe your reputation - your most valuable asset. When you understand what your reputation means and know how to market yourself, that is when opportunities will start appearing.

Dear CADM Members,

It is almost the end of another year for CADM- our first as the New CADM!  This is an ideal time to recognize all our members who have seized the opportunity to communicate, connect, and grow by actively participating in CADM’s many activities as we work together to continue building our New CADM. 

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by John Jantsch
Reprinted from ducttapemarketing.com

In today’s inbound marketing, content driven, socially connected world organizations have become very, very good at building trust, providing education and moving prospects to the point of buying, but not always as good at transitioning all the warm fuzziness to the actual purchase experience.

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Dear CADM Members,

At last! Your new interactive CADM.org is live!  Have you visited your new website yet?  If you have, you know that the site features a real-time membership directory along with tools to connect to other CADM members.  And you can always keep your own contact information current, too.

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by Randy Hlavac

President Marketing Synergy & Professor Integrated Marketing at Northwestern Medill IMC

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Following is the Content Strategy slideshow presented by Andy Crestodina of Orbit Media at CADM's Networking with the Experts event on May 8, 2014.

 

Click here to access slides from Charlotte Hansen's presentation at CADM's Results2014: Mobile Marketing Day on April 17.  She is vice president of brand sales, MobileFuse.

 

Click here for slides presented at CADM's Results2014: Mobile Marketing Day on April 17 by Alex Campbell, co-founder and chief innovation officer at Vibes.

Dear CADM Members,

It seems that spring may be creeping into the Chicago area!  I know we are all very weary of the cold and snow and will welcome sunshine, warm breezes, and grass!  Our attendance at some of our events has been lower than anticipated and, although we can attribute some of that to our unusually rugged winter weather, we want to ensure that we are providing the programming and content that you, our members, desire. 

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