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There is no secret that marketers are on the forefront of change.  And we should be, but it is important for marketers to recognize this is bigger than just utilizing the next new shiny marketing channel. It means restructuring, developing new skill sets and reinventing ourselves to continue to deliver meaningful and effective work. 

I recently came across a Forbes article[i] published in February 2015 that reported 80% of marketing leaders worldwide say they need to restructure marketing, and almost one-third believe the need for change is urgent. The research report, published by the Economist Intelligence Unit and sponsored by Marketo, highlights the rise of marketing as a leadership function with today’s companies.

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By Michelle Robin, Chief Career Brand Officer, Brand Your Career

At the bottom of your résumé do you have a list of organizations you’re a member of? How many of those organizations do you actually serve on a committee or sit on the board? As professionals we all inherently know belonging to industry associations has benefits for our career, but how many of you take an active role by volunteering?

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Dear CADM Members:

Thank you for the opportunity to serve as your President this coming year.  I am honored but most importantly I am proud to represent CADM.  I am a long-time member and know I have some big shoes to fill but I am up for the challenge.  For 60 years, we have carried the torch for one-to-one marketing in Chicago, and have aided in advancing the opportunities, business interests and education of our members. In today’s dynamic evolution of channels and technologies it is more important than ever that we re-ignite the passion for the core mission of CADM: To serve, support and promote the one-to-one marketing community in Chicago.

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As with all membership organizations, one of CADM’s top objectives is member engagement.  With a diverse membership throughout Chicagoland, CADM faces unique challenges with achieving this goal.

But on August 19th, the membership came together to celebrate CADM’s 60th Anniversary at the Annual Meeting. We celebrated an incredible milestone but more importantly we honored our incredibly hardworking, smart and generous member base and exchanged ideas amongst member about how we can make the organization stronger.

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Dear CADM Members,

CADM’s fiscal year ends on July 31, and, as we wind down 2014/15,   I am pleased to report that your association continues on a sound financial footing.  CADM has been around since 1955 (hence the 60th celebration!), and is the most reputable regional direct marketing association in the country.  In our quest to serve the needs of our members and  keep CADM current in today’s marketing environment,  your leadership has invested substantial time into refining our branding and messaging, as well as enhancement of our infrastructure. 

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Click here for Jeanette McMurtry's whitepaper on Psychology-Based Marketing: Triggering the Unconscious Mind for Unthinkable ROI.

Michael Terrence McSweeney died unexpectedly on July 4, 2015 at his home in La Quinta, CA at the age of 78, following a 20 year battle with COPD.

Mike is survived by his wife of 55 years, Louise; his sister, Sr. Jean; his sons, David (Laura) and Mark (Cheryl); and his loved grandchildren, Michael, Tyler, Kristin, Erin, Brian and Kerrigan. He is preceded in death by his parents, John and Julia; his brother, Tom (Joan); and his nephew, Tim.

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Dear CADM Members,

I wonder what Charles Downs would think of the Chicago Association of Direct Marketing as we turn 60 this year?

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See a slideshow on Elizveta Naumov's recently published ebook, 20 Tools for Clever Marketers, at bit.ly/1PO1NVc. Download the free ebook at clever-marketers.com.

Dear CADM Members,

 I’m sure you enjoyed the excellent presentations and networking opportunities, as well as Vibes’ spectacular offices, at April’s Mobile Marketing Morning! If you couldn’t make it, our speakers have generously shared their slides and you can find them at cadm.org/blog.

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Dear CADM Members,

I hope you have Thursday, April 16 marked on your calendar!  You can breathe a big sigh of relief that the pressure of tax day is behind you and come to CADM’s Mobile Marketing Morning at Vibes!  Vibes is again hosting at their spectacular offices and our mobile expert board member, Mobile Marketer publisher, Mickey Alam Khan, has assembled a stellar roster of speakers:

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Dear CADM Members,

Last December, we announced that our membership leaders, Michelle Robin and Howie Schneur, along with Glenda Sharp, our executive director, were researching options for our new online Career Center. The decision has now been made and the online Career Center will be available before the end of February!  

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Deck from February 19, 2015 Presentation by Tribune Content Agency


Click here for a link to the slideshow.

Deck from February 19, 2015 Presentation by NewsCred


Click here for a link to the slideshow.

Dear CADM Members,

I hope each of you had a wonderful holiday season and are now ready to face the New Year with renewed vigor, despite the enervating cold Chicago weather!

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Dear CADM Members,

Please join me in welcoming Jean Ban to CADM’s board of directors! Jean, who is Executive Vice President, Integrated Account Services at CBD Marketing, has agreed to spearhead our rejuvenated community outreach efforts.  Past president, Holly Harle, who chaired our earlier community outreach program, Direct FromThe Heart (DFTH), has agreed to collaborate with Jean on this initiative.  I’m sure many of you remember the motivating programming DFTH provided in our annual nonprofit seminars, as well as our fascinating host venues, including Lincoln Park Zoo, Shedd Aquarium, and the Museum of Contemporary Art!  We’ll look forward to hearing more from Jean and Holly soon.  

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Dear CADM Members,

Last month, we had a board retreat to study and discuss the quintessential CADM.  We agreed that our association’s strengths include the Tempo Awards and the Basic Course and in the course of our conversations we uncovered a very important piece of information: Our supportive local community is considered exceptional and is extremely important to our members.

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Here are the slides from Michelle Robin's October 1, 2014 presentation to CADM about personal branding - a way to describe your reputation - your most valuable asset. When you understand what your reputation means and know how to market yourself, that is when opportunities will start appearing.