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Direct from the Heart Kickoff

by Jean Ban

Direct From The Heart (DFTH), CADM’s program to provide expert speakers to area non-profits, got off to a great start with a presentation in February by CADM member Betsy Harman to member groups of the Chicago Literacy Alliance (CLA).  Betsy presented on  ”How To Craft Compelling Annual Appeal Messages To Drive Individual Giving.” Her appreciative audience included staff from literacy organizations including Working in the Schools (WITS), Children’s Literacy Alliance, Literacy Volunteers of Illinois, Tutoring Chicago, Bookwallah, Kids Like Us, Innovations for Learning and Reach Out and Read.

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I write this letter a few days after the Broncos defeated the Panthers in Super Bowl 50. A lot of preparation went into this event by the athletes and coaches, Levi’s Stadium, Santa Clara’s hospitality industry, broadcasters, half-time performers…not to mention the brands and agencies who worked on the highly-anticipated commercials. This week there has been a lot of buzz… from speculation on Peyton Manning’s retirement… to the effectiveness of the Puppy Monkey Baby advertisement (like the ad or not, all remember Mountain Dew!).

Likewise, much behind-the-scenes preparation is taking place at CADM. Tempo Awards is among our association’s premiere events. Tempo Awards honor Chicago’s finest multichannel response marketing work and professionals. CADM offers members the ability to be recognized.

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I hope everyone is staying warm and is off to a great start in 2016.

Your Board of Directors, Committee Chairs and Co-Chairs are actively engaging in developing programs and events for the second half of our fiscal year (February ’16 – July ’16)

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I know as marketers this time of the year is exciting but also can be stressful.  The end of the year often brings increased workloads due to large sales opportunities from the holiday season and strategic and budgetary planning for the New Year.  I hope that all of you are able to find the time to enjoy the holiday season with family and friends and recharge the batteries for the New Year.

CADM has strategically taken the month of December off from hosting events and programs but we will be back in January so please take a look at the event calendar to find out more about our events coming up in January and beyond.

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Happy New Year! I hope that you enjoyed the Holidays, and wish you health and prosperity for 2016. I am looking forward to a successful year helping each other continue to be innovative and grow our businesses.

It looks as though 2016 is going to be the “Year of Doing” for marketers. Some are predicting a paradigm shift that will bring balance between ad tech and the art of marketing.

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by Glenda Sharp, CAE

As we began preparing for CADM’s 60th anniversary earlier this year, 1972-73 CADM President Jim Kobs shared his files. Not only was this fascinating albeit dusty reading, but it lays the groundwork for re-igniting today’s passion for CADM and response marketing.

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There is no secret that marketers are on the forefront of change.  And we should be, but it is important for marketers to recognize this is bigger than just utilizing the next new shiny marketing channel. It means restructuring, developing new skill sets and reinventing ourselves to continue to deliver meaningful and effective work. 

I recently came across a Forbes article[i] published in February 2015 that reported 80% of marketing leaders worldwide say they need to restructure marketing, and almost one-third believe the need for change is urgent. The research report, published by the Economist Intelligence Unit and sponsored by Marketo, highlights the rise of marketing as a leadership function with today’s companies.

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By Michelle Robin, Chief Career Brand Officer, Brand Your Career

At the bottom of your résumé do you have a list of organizations you’re a member of? How many of those organizations do you actually serve on a committee or sit on the board? As professionals we all inherently know belonging to industry associations has benefits for our career, but how many of you take an active role by volunteering?

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Dear CADM Members:

Thank you for the opportunity to serve as your President this coming year.  I am honored but most importantly I am proud to represent CADM.  I am a long-time member and know I have some big shoes to fill but I am up for the challenge.  For 60 years, we have carried the torch for one-to-one marketing in Chicago, and have aided in advancing the opportunities, business interests and education of our members. In today’s dynamic evolution of channels and technologies it is more important than ever that we re-ignite the passion for the core mission of CADM: To serve, support and promote the one-to-one marketing community in Chicago.

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As with all membership organizations, one of CADM’s top objectives is member engagement.  With a diverse membership throughout Chicagoland, CADM faces unique challenges with achieving this goal.

But on August 19th, the membership came together to celebrate CADM’s 60th Anniversary at the Annual Meeting. We celebrated an incredible milestone but more importantly we honored our incredibly hardworking, smart and generous member base and exchanged ideas amongst member about how we can make the organization stronger.

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Dear CADM Members,

CADM’s fiscal year ends on July 31, and, as we wind down 2014/15,   I am pleased to report that your association continues on a sound financial footing.  CADM has been around since 1955 (hence the 60th celebration!), and is the most reputable regional direct marketing association in the country.  In our quest to serve the needs of our members and  keep CADM current in today’s marketing environment,  your leadership has invested substantial time into refining our branding and messaging, as well as enhancement of our infrastructure. 

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Click here for Jeanette McMurtry's whitepaper on Psychology-Based Marketing: Triggering the Unconscious Mind for Unthinkable ROI.

Michael Terrence McSweeney died unexpectedly on July 4, 2015 at his home in La Quinta, CA at the age of 78, following a 20 year battle with COPD.

Mike is survived by his wife of 55 years, Louise; his sister, Sr. Jean; his sons, David (Laura) and Mark (Cheryl); and his loved grandchildren, Michael, Tyler, Kristin, Erin, Brian and Kerrigan. He is preceded in death by his parents, John and Julia; his brother, Tom (Joan); and his nephew, Tim.

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Dear CADM Members,

I wonder what Charles Downs would think of the Chicago Association of Direct Marketing as we turn 60 this year?

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See a slideshow on Elizveta Naumov's recently published ebook, 20 Tools for Clever Marketers, at bit.ly/1PO1NVc. Download the free ebook at clever-marketers.com.

Dear CADM Members,

 I’m sure you enjoyed the excellent presentations and networking opportunities, as well as Vibes’ spectacular offices, at April’s Mobile Marketing Morning! If you couldn’t make it, our speakers have generously shared their slides and you can find them at cadm.org/blog.

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Dear CADM Members,

I hope you have Thursday, April 16 marked on your calendar!  You can breathe a big sigh of relief that the pressure of tax day is behind you and come to CADM’s Mobile Marketing Morning at Vibes!  Vibes is again hosting at their spectacular offices and our mobile expert board member, Mobile Marketer publisher, Mickey Alam Khan, has assembled a stellar roster of speakers:

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Dear CADM Members,

Last December, we announced that our membership leaders, Michelle Robin and Howie Schneur, along with Glenda Sharp, our executive director, were researching options for our new online Career Center. The decision has now been made and the online Career Center will be available before the end of February!  

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Deck from February 19, 2015 Presentation by Tribune Content Agency


Click here for a link to the slideshow.