by Josh Blacksmith

October is an annual opportunity for scares (and candy), but every four years we also get to experience the scare of another impending presidential election. If there’s one thing we in the direct response community can all agree on, regardless of which way you lean politically, it’s that the election cycle is also an amazing catalyst for innovation for data driven marketers. New tools, new analytical methodologies, new polling approaches to spin stories in every direction imaginable. I, for one, am excited to see the case studies that come from this year’s election process – and am anxious to look for opportunities to apply some of the learnings to my clients’ businesses.

As we dive head-first into fall, the CADM’s newly installed board of directors is busily organizing what’s shaping up to be an incredible year of networking, programming and education. This association exists to serve its members, and the more members we have the opportunity to serve, the more all of us will take from the experience. With that said, I’d like to make a personal call to action for all of CADM’s current Basic and Premier members to help the association keep its current upward momentum by identifying prospective members and sharing the news about the exciting direction we’re headed. We’re squarely in the middle of our key membership drive for the fiscal year, so please feel free to forward any prospect opportunities directly to me at josh.blacksmith@fcb.com or Rui Wang, our membership chair on the board, at wangrui@qinggukeji.com.

In this issue of AdMarks, Ginger Conlon shares some of her favorite observations and recommendations in “Marketing Ideas and Inspiration.” Gary Hennerberg discusses “Growth Hacking for Direct Marketers.” You will also get insights for planning your 2017 mailed promotions, and learn tips on regaining ad-blocking consumers. Finally, you will want to share Glenda Sharp’s article about the Marketing Career Network with your hiring manager or HR Department. 

Thank you all for your continued support of the CADM and our commitment to sparking ideas, business relationships and career growth. I look forward to seeing you at a CADM event soon!

Josh

P.S. Just a reminder that Premier members can now attend all networking events at no charge – be sure to get the most out of your membership!