Direct from the Heart Kickoff
by Jean Ban
Direct From The Heart (DFTH), CADM’s program to provide expert speakers to area non-profits, got off to a great start with a presentation in February by CADM member Betsy Harman to member groups of the Chicago Literacy Alliance (CLA). Betsy presented on ”How To Craft Compelling Annual Appeal Messages To Drive Individual Giving.” Her appreciative audience included staff from literacy organizations including Working in the Schools (WITS), Children’s Literacy Alliance, Literacy Volunteers of Illinois, Tutoring Chicago, Bookwallah, Kids Like Us, Innovations for Learning and Reach Out and Read.
“Betsy was wonderful and very knowledgeable,” said Alison Hanold, Partnerships Director at the CLA. ”We are so grateful to have made this connection with CADM and Direct From The Heart as a resource for our member groups.” The CLA is looking to schedule more DFTH speakers for weekly lunch and learn programming. The CLA is also considering longer, full-day programming with multiple speakers to which DFTH speakers might contribute.
CADM member and speaker Betsy Harman, who is Director of Donor Cultivation for Feeding America, also provided excellent feedback regarding background information and other preparation details that would be useful for future speakers to have ahead of their DFTH engagements. All in all, this first experience for a CADM speaker and for the Chicago Literacy Alliance proved educational on many levels— for the speaker, the sponsoring group and CADM.
Jean Ban is EVP, Integrated Account Services and Practice Leader, Public Relations & Social Media at CBD Marketing. She serves on the CADM Board of Director and co-chairs the DFTH Committee.