I write this letter a few days after the Broncos defeated the Panthers in Super Bowl 50. A lot of preparation went into this event by the athletes and coaches, Levi’s Stadium, Santa Clara’s hospitality industry, broadcasters, half-time performers…not to mention the brands and agencies who worked on the highly-anticipated commercials. This week there has been a lot of buzz… from speculation on Peyton Manning’s retirement… to the effectiveness of the Puppy Monkey Baby advertisement (like the ad or not, all remember Mountain Dew!).

Likewise, much behind-the-scenes preparation is taking place at CADM. Tempo Awards is among our association’s premiere events. Tempo Awards honor Chicago’s finest multichannel response marketing work and professionals. CADM offers members the ability to be recognized.

As Glenda Sharp wrote in her March adMarks article, entering Tempo Awards is good for business.  She offered eight reasons to enter:

  1. It’s free marketing to the winners.
  2. The application process makes you benchmark with other firms.
  3. It increases your firm’s credibility.
  4. It motivates your employees.
  5. It attracts talent to your firm.
  6. It strengthens client relations.
  7. You build confidence.
  8. You demonstrate you are part of Chicagoland’s multichannel response marketing community.

 New this year! CADM members may nominate colleagues for recognition. Individual awards honor emerging leaders to seasoned veterans.

Get started on your entries at cadm.org/tempo-awards.

After Hours in the ‘Burbs Comes to Oak Brook

Did you realize that about one-third of CADM members work in the West and Northwest suburbs (west of I-294)? In response, we have organized suburban happy hours since 2013. On Wednesday evening, March 16, we will gather in the cocktail lounge at The Clubhouse in Oakbrook Center. The restaurant faces Cermak Rd. / 22nd Street in Oak Brook, between Lord & Taylor and Neiman Marcus. Please join us for an evening of networking, refreshments and March Madness.

I look forward to seeing you at an event.

Brad Schwab
Brad Schwab