Tempo Awards

by Josh Blacksmith

As some of you may recall, in 2014, Warren Buffet hosted an NCAA Men’s Basketball March Madness bracket challenge: If entrants were to make every pick correctly (63 games), they would win one billion dollars. It drew a massive number of entries, but Warren had little to fear – the odds of getting every pick right on a bracket are one in over nine quintillion.[1] So, yes, I’m saying “there’s a chance” you can go perfect, but it’s clearly not likely. Now, I believe I’m a very rational person, but every year after I build out my bracket, I step away believing mine is sure to be a winner (don’t we all?). This phenomenon is a cognitive bias known as illusory superiority, “whereby individuals overestimate their own qualities and abilities, relative to others.”[2] Of course, once the results start to hit, I quickly realize just how flawed my picking ability really is. My point is this: In marketing, much like in picking your March Madness brackets, we generally make predictions and assumptions based on the set of available data, but we can never be certain in anything we do until after we let the results play out. That’s the amazing thing about what we do every day – no one embraces failing fast as much as data driven marketers who realize it’s the only real way to uncover successful hypotheses.

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by Brad Schwab

What an exciting time to be a CADM member.  The CADM Board of Directors is excited to finally announce CADM’s new positioning, pricing structure, new committees and more that is going into effect on August 1, 2016. To learn more about this exciting changes please see the article starting on page 1.

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by Brad Schwab

It is spring time! I hope everyone is able to enjoy the spring weather as they get organized and prepare for summer.  Looking back on winter, overall it was fairly mild with a dash of interesting Presidential Primaries.  Thank you to all the members who attended the events over the winter months, volunteered their time for the Uline Basic Course and entered their marketing work and individuals into the 2016 Tempo Awards

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I write this letter a few days after the Broncos defeated the Panthers in Super Bowl 50. A lot of preparation went into this event by the athletes and coaches, Levi’s Stadium, Santa Clara’s hospitality industry, broadcasters, half-time performers…not to mention the brands and agencies who worked on the highly-anticipated commercials. This week there has been a lot of buzz… from speculation on Peyton Manning’s retirement… to the effectiveness of the Puppy Monkey Baby advertisement (like the ad or not, all remember Mountain Dew!).

Likewise, much behind-the-scenes preparation is taking place at CADM. Tempo Awards is among our association’s premiere events. Tempo Awards honor Chicago’s finest multichannel response marketing work and professionals. CADM offers members the ability to be recognized.

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I hope everyone is staying warm and is off to a great start in 2016.

Your Board of Directors, Committee Chairs and Co-Chairs are actively engaging in developing programs and events for the second half of our fiscal year (February ’16 – July ’16)

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Dear CADM Members,

I wonder what Charles Downs would think of the Chicago Association of Direct Marketing as we turn 60 this year?

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Dear CADM Members,

 I’m sure you enjoyed the excellent presentations and networking opportunities, as well as Vibes’ spectacular offices, at April’s Mobile Marketing Morning! If you couldn’t make it, our speakers have generously shared their slides and you can find them at cadm.org/blog.

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Dear CADM Members,

Please join me in welcoming Jean Ban to CADM’s board of directors! Jean, who is Executive Vice President, Integrated Account Services at CBD Marketing, has agreed to spearhead our rejuvenated community outreach efforts.  Past president, Holly Harle, who chaired our earlier community outreach program, Direct FromThe Heart (DFTH), has agreed to collaborate with Jean on this initiative.  I’m sure many of you remember the motivating programming DFTH provided in our annual nonprofit seminars, as well as our fascinating host venues, including Lincoln Park Zoo, Shedd Aquarium, and the Museum of Contemporary Art!  We’ll look forward to hearing more from Jean and Holly soon.  

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Dear CADM Members,

It is almost the end of another year for CADM- our first as the New CADM!  This is an ideal time to recognize all our members who have seized the opportunity to communicate, connect, and grow by actively participating in CADM’s many activities as we work together to continue building our New CADM. 

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Dear CADM Members,

At last! Your new interactive CADM.org is live!  Have you visited your new website yet?  If you have, you know that the site features a real-time membership directory along with tools to connect to other CADM members.  And you can always keep your own contact information current, too.

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