Response Marketing

Direct from the Heart Kickoff

by Jean Ban

Direct From The Heart (DFTH), CADM’s program to provide expert speakers to area non-profits, got off to a great start with a presentation in February by CADM member Betsy Harman to member groups of the Chicago Literacy Alliance (CLA).  Betsy presented on  ”How To Craft Compelling Annual Appeal Messages To Drive Individual Giving.” Her appreciative audience included staff from literacy organizations including Working in the Schools (WITS), Children’s Literacy Alliance, Literacy Volunteers of Illinois, Tutoring Chicago, Bookwallah, Kids Like Us, Innovations for Learning and Reach Out and Read.

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Click here for Jeanette McMurtry's whitepaper on Psychology-Based Marketing: Triggering the Unconscious Mind for Unthinkable ROI.

Dear CADM Members,

 I’m sure you enjoyed the excellent presentations and networking opportunities, as well as Vibes’ spectacular offices, at April’s Mobile Marketing Morning! If you couldn’t make it, our speakers have generously shared their slides and you can find them at cadm.org/blog.

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Dear CADM Members,

I hope each of you had a wonderful holiday season and are now ready to face the New Year with renewed vigor, despite the enervating cold Chicago weather!

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Here are the slides from Michelle Robin's October 1, 2014 presentation to CADM about personal branding - a way to describe your reputation - your most valuable asset. When you understand what your reputation means and know how to market yourself, that is when opportunities will start appearing.

by John Jantsch
Reprinted from ducttapemarketing.com

In today’s inbound marketing, content driven, socially connected world organizations have become very, very good at building trust, providing education and moving prospects to the point of buying, but not always as good at transitioning all the warm fuzziness to the actual purchase experience.

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