There is no secret that marketers are on the forefront of change. And we should be, but it is important for marketers to recognize this is bigger than just utilizing the next new shiny marketing channel. It means restructuring, developing new skill sets and reinventing ourselves to continue to deliver meaningful and effective work.
I recently came across a Forbes article[i] published in February 2015 that reported 80% of marketing leaders worldwide say they need to restructure marketing, and almost one-third believe the need for change is urgent. The research report, published by the Economist Intelligence Unit and sponsored by Marketo, highlights the rise of marketing as a leadership function with today’s companies.