Susan Kryl

Dear CADM Members,

CADM’s fiscal year ends on July 31, and, as we wind down 2014/15,   I am pleased to report that your association continues on a sound financial footing.  CADM has been around since 1955 (hence the 60th celebration!), and is the most reputable regional direct marketing association in the country.  In our quest to serve the needs of our members and  keep CADM current in today’s marketing environment,  your leadership has invested substantial time into refining our branding and messaging, as well as enhancement of our infrastructure. 

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Click here for Jeanette McMurtry's whitepaper on Psychology-Based Marketing: Triggering the Unconscious Mind for Unthinkable ROI.

Dear CADM Members,

I wonder what Charles Downs would think of the Chicago Association of Direct Marketing as we turn 60 this year?

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Dear CADM Members,

 I’m sure you enjoyed the excellent presentations and networking opportunities, as well as Vibes’ spectacular offices, at April’s Mobile Marketing Morning! If you couldn’t make it, our speakers have generously shared their slides and you can find them at cadm.org/blog.

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Dear CADM Members,

Last December, we announced that our membership leaders, Michelle Robin and Howie Schneur, along with Glenda Sharp, our executive director, were researching options for our new online Career Center. The decision has now been made and the online Career Center will be available before the end of February!  

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Dear CADM Members,

I hope each of you had a wonderful holiday season and are now ready to face the New Year with renewed vigor, despite the enervating cold Chicago weather!

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Dear CADM Members,

Please join me in welcoming Jean Ban to CADM’s board of directors! Jean, who is Executive Vice President, Integrated Account Services at CBD Marketing, has agreed to spearhead our rejuvenated community outreach efforts.  Past president, Holly Harle, who chaired our earlier community outreach program, Direct FromThe Heart (DFTH), has agreed to collaborate with Jean on this initiative.  I’m sure many of you remember the motivating programming DFTH provided in our annual nonprofit seminars, as well as our fascinating host venues, including Lincoln Park Zoo, Shedd Aquarium, and the Museum of Contemporary Art!  We’ll look forward to hearing more from Jean and Holly soon.  

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Dear CADM Members,

Last month, we had a board retreat to study and discuss the quintessential CADM.  We agreed that our association’s strengths include the Tempo Awards and the Basic Course and in the course of our conversations we uncovered a very important piece of information: Our supportive local community is considered exceptional and is extremely important to our members.

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Dear CADM Members,

It is almost the end of another year for CADM- our first as the New CADM!  This is an ideal time to recognize all our members who have seized the opportunity to communicate, connect, and grow by actively participating in CADM’s many activities as we work together to continue building our New CADM. 

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Dear CADM Members,

At last! Your new interactive CADM.org is live!  Have you visited your new website yet?  If you have, you know that the site features a real-time membership directory along with tools to connect to other CADM members.  And you can always keep your own contact information current, too.

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Dear CADM Members,

It seems that spring may be creeping into the Chicago area!  I know we are all very weary of the cold and snow and will welcome sunshine, warm breezes, and grass!  Our attendance at some of our events has been lower than anticipated and, although we can attribute some of that to our unusually rugged winter weather, we want to ensure that we are providing the programming and content that you, our members, desire. 

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