Brad Schwab

By Peter Dovnar


I was honored to be elected CADM President at the Annual Membership Meeting on August 10, and I look forward to serving you this year.

This year, the CADM Board will focus on five goals:

Read More

by Brad Schwab

CADM’s fiscal year comes to an end on July 31 and I am proud of what the 2015/2016 CADM Board of Directors accomplished.  Our goal at the beginning of the year was to “Reignite the Passion” in CADM and though it was not easy we made great progress and built a strong foundation for growth next year.

Read More

CADM Hopes to Ignite Engagement with New Positioning, Pricing Structure, By-Laws and Committees

 

Read More

by Brad Schwab

What an exciting time to be a CADM member.  The CADM Board of Directors is excited to finally announce CADM’s new positioning, pricing structure, new committees and more that is going into effect on August 1, 2016. To learn more about this exciting changes please see the article starting on page 1.

Read More

by Brad Schwab

It is spring time! I hope everyone is able to enjoy the spring weather as they get organized and prepare for summer.  Looking back on winter, overall it was fairly mild with a dash of interesting Presidential Primaries.  Thank you to all the members who attended the events over the winter months, volunteered their time for the Uline Basic Course and entered their marketing work and individuals into the 2016 Tempo Awards

Read More

I write this letter a few days after the Broncos defeated the Panthers in Super Bowl 50. A lot of preparation went into this event by the athletes and coaches, Levi’s Stadium, Santa Clara’s hospitality industry, broadcasters, half-time performers…not to mention the brands and agencies who worked on the highly-anticipated commercials. This week there has been a lot of buzz… from speculation on Peyton Manning’s retirement… to the effectiveness of the Puppy Monkey Baby advertisement (like the ad or not, all remember Mountain Dew!).

Likewise, much behind-the-scenes preparation is taking place at CADM. Tempo Awards is among our association’s premiere events. Tempo Awards honor Chicago’s finest multichannel response marketing work and professionals. CADM offers members the ability to be recognized.

Read More

I hope everyone is staying warm and is off to a great start in 2016.

Your Board of Directors, Committee Chairs and Co-Chairs are actively engaging in developing programs and events for the second half of our fiscal year (February ’16 – July ’16)

Read More

I know as marketers this time of the year is exciting but also can be stressful.  The end of the year often brings increased workloads due to large sales opportunities from the holiday season and strategic and budgetary planning for the New Year.  I hope that all of you are able to find the time to enjoy the holiday season with family and friends and recharge the batteries for the New Year.

CADM has strategically taken the month of December off from hosting events and programs but we will be back in January so please take a look at the event calendar to find out more about our events coming up in January and beyond.

Read More

Happy New Year! I hope that you enjoyed the Holidays, and wish you health and prosperity for 2016. I am looking forward to a successful year helping each other continue to be innovative and grow our businesses.

It looks as though 2016 is going to be the “Year of Doing” for marketers. Some are predicting a paradigm shift that will bring balance between ad tech and the art of marketing.

Read More

There is no secret that marketers are on the forefront of change.  And we should be, but it is important for marketers to recognize this is bigger than just utilizing the next new shiny marketing channel. It means restructuring, developing new skill sets and reinventing ourselves to continue to deliver meaningful and effective work. 

I recently came across a Forbes article[i] published in February 2015 that reported 80% of marketing leaders worldwide say they need to restructure marketing, and almost one-third believe the need for change is urgent. The research report, published by the Economist Intelligence Unit and sponsored by Marketo, highlights the rise of marketing as a leadership function with today’s companies.

Read More

Dear CADM Members:

Thank you for the opportunity to serve as your President this coming year.  I am honored but most importantly I am proud to represent CADM.  I am a long-time member and know I have some big shoes to fill but I am up for the challenge.  For 60 years, we have carried the torch for one-to-one marketing in Chicago, and have aided in advancing the opportunities, business interests and education of our members. In today’s dynamic evolution of channels and technologies it is more important than ever that we re-ignite the passion for the core mission of CADM: To serve, support and promote the one-to-one marketing community in Chicago.

Read More

As with all membership organizations, one of CADM’s top objectives is member engagement.  With a diverse membership throughout Chicagoland, CADM faces unique challenges with achieving this goal.

But on August 19th, the membership came together to celebrate CADM’s 60th Anniversary at the Annual Meeting. We celebrated an incredible milestone but more importantly we honored our incredibly hardworking, smart and generous member base and exchanged ideas amongst member about how we can make the organization stronger.

Read More