Glenda Sharp

by Josh Blacksmith

As some of you may recall, in 2014, Warren Buffet hosted an NCAA Men’s Basketball March Madness bracket challenge: If entrants were to make every pick correctly (63 games), they would win one billion dollars. It drew a massive number of entries, but Warren had little to fear – the odds of getting every pick right on a bracket are one in over nine quintillion.[1] So, yes, I’m saying “there’s a chance” you can go perfect, but it’s clearly not likely. Now, I believe I’m a very rational person, but every year after I build out my bracket, I step away believing mine is sure to be a winner (don’t we all?). This phenomenon is a cognitive bias known as illusory superiority, “whereby individuals overestimate their own qualities and abilities, relative to others.”[2] Of course, once the results start to hit, I quickly realize just how flawed my picking ability really is. My point is this: In marketing, much like in picking your March Madness brackets, we generally make predictions and assumptions based on the set of available data, but we can never be certain in anything we do until after we let the results play out. That’s the amazing thing about what we do every day – no one embraces failing fast as much as data driven marketers who realize it’s the only real way to uncover successful hypotheses.

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View the November 15, 2016 webinar presented by Mike DeMent and Beckie O'Connor of Convier Collective. Moderated by Rosann Bartle. Click here for the handout.


 

by Randy Hlavac

Click here for slides from Randy Hlavac's presentation at the October 13, 2016 CADM Membership Meeting.

by Josh Blacksmith

2015-16 was a great year of continuing to build momentum at the CADM – new mission, new Board structure, new membership levels, new sponsorship opportunities, new programming and networking approach – AND A LOT OF NEW PEOPLE!

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by Josh Blacksmith

October is an annual opportunity for scares (and candy), but every four years we also get to experience the scare of another impending presidential election. If there’s one thing we in the direct response community can all agree on, regardless of which way you lean politically, it’s that the election cycle is also an amazing catalyst for innovation for data driven marketers. New tools, new analytical methodologies, new polling approaches to spin stories in every direction imaginable. I, for one, am excited to see the case studies that come from this year’s election process – and am anxious to look for opportunities to apply some of the learnings to my clients’ businesses.

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by Josh Blacksmith

With Thanksgiving right around the corner, I find myself reflecting on what I’m grateful for in the past year, and one thing in particular jumps out at me in my role with this association: the commitment and involvement of the entire CADM membership. Your contributions are what make the CADM great. It continues to be an exciting time in our transformation, and I sincerely appreciate your ongoing support for this association and, more importantly, our collective practice.

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by Brad Schwab

CADM’s fiscal year comes to an end on July 31 and I am proud of what the 2015/2016 CADM Board of Directors accomplished.  Our goal at the beginning of the year was to “Reignite the Passion” in CADM and though it was not easy we made great progress and built a strong foundation for growth next year.

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CADM Hopes to Ignite Engagement with New Positioning, Pricing Structure, By-Laws and Committees

 

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by Brad Schwab

What an exciting time to be a CADM member.  The CADM Board of Directors is excited to finally announce CADM’s new positioning, pricing structure, new committees and more that is going into effect on August 1, 2016. To learn more about this exciting changes please see the article starting on page 1.

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by Brad Schwab

It is spring time! I hope everyone is able to enjoy the spring weather as they get organized and prepare for summer.  Looking back on winter, overall it was fairly mild with a dash of interesting Presidential Primaries.  Thank you to all the members who attended the events over the winter months, volunteered their time for the Uline Basic Course and entered their marketing work and individuals into the 2016 Tempo Awards

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Direct from the Heart Kickoff

by Jean Ban

Direct From The Heart (DFTH), CADM’s program to provide expert speakers to area non-profits, got off to a great start with a presentation in February by CADM member Betsy Harman to member groups of the Chicago Literacy Alliance (CLA).  Betsy presented on  ”How To Craft Compelling Annual Appeal Messages To Drive Individual Giving.” Her appreciative audience included staff from literacy organizations including Working in the Schools (WITS), Children’s Literacy Alliance, Literacy Volunteers of Illinois, Tutoring Chicago, Bookwallah, Kids Like Us, Innovations for Learning and Reach Out and Read.

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I write this letter a few days after the Broncos defeated the Panthers in Super Bowl 50. A lot of preparation went into this event by the athletes and coaches, Levi’s Stadium, Santa Clara’s hospitality industry, broadcasters, half-time performers…not to mention the brands and agencies who worked on the highly-anticipated commercials. This week there has been a lot of buzz… from speculation on Peyton Manning’s retirement… to the effectiveness of the Puppy Monkey Baby advertisement (like the ad or not, all remember Mountain Dew!).

Likewise, much behind-the-scenes preparation is taking place at CADM. Tempo Awards is among our association’s premiere events. Tempo Awards honor Chicago’s finest multichannel response marketing work and professionals. CADM offers members the ability to be recognized.

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I hope everyone is staying warm and is off to a great start in 2016.

Your Board of Directors, Committee Chairs and Co-Chairs are actively engaging in developing programs and events for the second half of our fiscal year (February ’16 – July ’16)

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I know as marketers this time of the year is exciting but also can be stressful.  The end of the year often brings increased workloads due to large sales opportunities from the holiday season and strategic and budgetary planning for the New Year.  I hope that all of you are able to find the time to enjoy the holiday season with family and friends and recharge the batteries for the New Year.

CADM has strategically taken the month of December off from hosting events and programs but we will be back in January so please take a look at the event calendar to find out more about our events coming up in January and beyond.

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Happy New Year! I hope that you enjoyed the Holidays, and wish you health and prosperity for 2016. I am looking forward to a successful year helping each other continue to be innovative and grow our businesses.

It looks as though 2016 is going to be the “Year of Doing” for marketers. Some are predicting a paradigm shift that will bring balance between ad tech and the art of marketing.

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by Glenda Sharp, CAE

As we began preparing for CADM’s 60th anniversary earlier this year, 1972-73 CADM President Jim Kobs shared his files. Not only was this fascinating albeit dusty reading, but it lays the groundwork for re-igniting today’s passion for CADM and response marketing.

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There is no secret that marketers are on the forefront of change.  And we should be, but it is important for marketers to recognize this is bigger than just utilizing the next new shiny marketing channel. It means restructuring, developing new skill sets and reinventing ourselves to continue to deliver meaningful and effective work. 

I recently came across a Forbes article[i] published in February 2015 that reported 80% of marketing leaders worldwide say they need to restructure marketing, and almost one-third believe the need for change is urgent. The research report, published by the Economist Intelligence Unit and sponsored by Marketo, highlights the rise of marketing as a leadership function with today’s companies.

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By Michelle Robin, Chief Career Brand Officer, Brand Your Career

At the bottom of your résumé do you have a list of organizations you’re a member of? How many of those organizations do you actually serve on a committee or sit on the board? As professionals we all inherently know belonging to industry associations has benefits for our career, but how many of you take an active role by volunteering?

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Dear CADM Members:

Thank you for the opportunity to serve as your President this coming year.  I am honored but most importantly I am proud to represent CADM.  I am a long-time member and know I have some big shoes to fill but I am up for the challenge.  For 60 years, we have carried the torch for one-to-one marketing in Chicago, and have aided in advancing the opportunities, business interests and education of our members. In today’s dynamic evolution of channels and technologies it is more important than ever that we re-ignite the passion for the core mission of CADM: To serve, support and promote the one-to-one marketing community in Chicago.

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As with all membership organizations, one of CADM’s top objectives is member engagement.  With a diverse membership throughout Chicagoland, CADM faces unique challenges with achieving this goal.

But on August 19th, the membership came together to celebrate CADM’s 60th Anniversary at the Annual Meeting. We celebrated an incredible milestone but more importantly we honored our incredibly hardworking, smart and generous member base and exchanged ideas amongst member about how we can make the organization stronger.

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