Event Details
The Evolving World of Multichannel Digital Sales and Marketing: April "Second Wednesday" Luncheon
| What: | Are you still thinking and acting like online direct marketing and traditional offline sales channels are two completely different topics? Can you evaluate the various channels together and optimize? Are you giving your prospects and customers the opportunity to purchase and buy from you based on their preferences, not yours?
Join us on Wednesday, April 14th, as Cass Baker, EVP/Marketing of Leapfrog Online, takes us into the evolving world of multichannel digital sales and marketing in today’s ever-changing world. Consumers are changing how they buy goods and services, and a single direct marketing tactic can deliver many different consumer buying patterns. These patterns are changing rapidly, and to be a successful marketer you must think and understand far beyond a tactic or group of tactics, you must think about multichannel selling.
In this presentation, we will discuss both some specific successes and the consumer market overall. Also covered will be the explanation of how companies are successfully merging results and channels to truly deliver ROI. Today marketers can review success based on revenue creation across the company and not simply response rates and tactical successes.
The last twenty years have brought us CRM systems to manage customers on a customized basis, ERP to manage sales and inventory and a host of other promises that sometimes have delivered results. Today’s digital solutions are allowing the process to start managing prospects in some instances as the retail and impression level down to LTV. In this session we will talk about the funnel process from impression to the conversion and how leveraging and evaluating channels such as retail, mobile, online, and direct offline together can give you the lift you need and ROI you have been looking for.
This event is open to the CADM community as well as guests, clients, and non-members. |
| When: | Wednesday, April 14, 2010 11:30 AM to 1:00 PM |
| Where: | Petterino's Restaurant, 50 West Randolph Street, Chicago |
| Register: | CADM Member | Non-Member | |
| by 4/10/2010 | $44.00 | $59.00 | |
| by 4/13/2010 | $49.00 | $64.00 | |
| after 4/13/2010 | $54.00 | $69.00 | |
UPCOMING EVENT
RegisterThe Allure of Emerging Media for the Multicultural Audience - Monthly Luncheon
| When: | September 15 - September 15, 2010 |
| Where: | Maggiano's Restaurant, 516 North Clark Street (Clark and Grand), Chicago |
View Event Details > UPCOMING EVENT
RegisterAugmented Reality: Beyond the Cool, How Brands Can Leverage for Engagement and Sales - Luncheon
| When: | October 13 - October 13, 2010 |
| Where: | Petterino's Restaurant, 50 West Randolph Street, Chicago |
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