This year’s CADM direct marketing event is anything but expected. And it’s packed with current information, tools, and techniques that the multi-channel marketing professional needs to cut through the clutter and succeed in today’s volatile marketplace.

Formerly Chicago Direct Marketing Days & Expo, IMX08 is much more than just a freshening up of the Midwest’s premier direct marketing event. It’s an exciting new take on a dynamic industry. An interactive exchange of ideas, information and inspiration. A chance to network with peers. And a unique opportunity to gain valuable, practical insights from some of the profession’s leading practitioners—people who see the future of multi-channel marketing and can explain what it means to you.

You’ll find educational sessions, keynote speakers and an exposition hall that showcases the full spectrum of marketing disciplines. Whether you’ve attended the CADM event before or it’s new to you, leave your expectations at the door. And get ready for a high-energy learning and networking experience.

LUNCHEON SPEAKER
Tuesday, April 29 – 11:30 am

MARK MITTEN
Member of the Chicago 2016 Olympic Bid team

Get Ready to Go for the Gold!
A leading strategic business consultant and branding expert, Mark Mitten will share his unique experience as a key member of the Chicago 2016 Olympic Bid Committee—along with the wealth of branding insights he’s gained with Mark Burnett Productions’ The Apprentice and with McKinsey, a renowned strategic consultancy firm. Among the topics he'll discuss is the impact of digitized marketing.

KEYNOTE PRESENTATION
Wednesday, April 30 – 11:30 am

J.WALKER SMITH
President of Yankelovich, Inc. a leading consumer market research firm

Consumers Are In Charge—And They Mean Business
The consumer empowerment revolution is here. And if you’re going to be a part of it, you’ll need to arm yourself with the latest, most accurate information. That’s why we’ve invited J. Walker Smith, who Fortune Magazine hails as “one of America’s leading analysts on consumer trends,” to help you stay on top of consumer values and behavior—So you can target them with surgical precision.

SAVE THE DATES RIGHT NOW
Tuesday and Wednesday, April 29 - 30, 2008

For more information:
312-849-2236 + info@cadm.og